An Exploratory Study On The Cultural Deviation, Deteriorating Heritage Monuments Challenges In Indian Tourism Industry

Abstract

India's rich history, cultural variety, and creative ability are all demonstrated by its architectural legacy. A trip through historic tourism reveals a wealth of wonders, each with a unique tale to tell. Like the nation itself, India has a rich and varied architectural heritage. Every building, from historic marvels to colonial artefacts, represents a different period in India's rich history. Indians explore the realm of heritage tourism, identifying the best places for tourists looking to fully immerse themselves in history and culture as well as the importance of conserving architectural wonders. This paper aims to focus on studying the cultural deviation and deteriorating heritage monument challenges in the Indian tourism industry. The convenience sampling method is used to collect the primary data. Around 450 participants were selected, whereas 374 responses were received. Simple percentage analysis, regression, and analysis of variance methods are used to interpret the results. Further ranking method based on respondent opinions to reveal the insights. The results revealed that there is a very strong direct relationship between special amendments on tourist policy for cultural preservation and foreign tourist population increase. Furthermore, it reveals that when there is an upsurge in special amendments on tourist policy for cultural preservation by 1, the worth of the foreign tourist population increase increases by 0.9736. The outcomes of this paper are limited to Indian regions only.