Awareness of Organic Food on Athletic Performance in India
DOI:
https://doi.org/10.63278/10.63278/mme.v31.1Abstract
There is a growing interest in organic food in India as many individuals have become concerned about environmental and health issues. This research focused on the production and significance of organic foods in India, particularly for athletic performance. This research is based on previous reports, studies, and official data. The research found that small and marginal farmers who use traditional cultivation methods primarily do organic farming in India. Only a few states in India produce organic food; Sikkim was the first to declare that it was organic. India's main organic agricultural categories are cereals, pulses, fruits, and vegetables. Consumption of organic food in India is still low compared to conventional food. Yet, there has been a significant increase in demand for organic food in urban areas due to rising health enterprises and awareness about the harmful effects of pesticides and chemicals. People were unaware of organic food, especially in athletic performance, but now people are aware because organic food is essential for overall health, especially for Athletes. The Indian government has also introduced several initiatives to support organic farming and give farmers incentives. The Indian market for organic foods is still in its nascent age, but it is expanding quickly. The major players in the market are small and medium-sized companies that concentrate on original and indigenous markets. The market could be more organized, and organic product certification and standardisation are needed to increase consumer confidence. Overall, the study sheds light on the situation of organic food in India and why it is essential for athletic performance and identifies the sector's prospects and limitations. The research indicated that collaboration between the government, producers, and the commercial sector is necessary to improve organic farming, raise public awareness of organic food, and increase the demand for organic products in India, especially for Indian athletics, as it affects their performance.
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