GUNASEELAPRABHU, Dr. K; UMAMAHESWARN, S. Effectiveness Of Customer Relationship Management In Healthcare Industry: A Study In Coimbatore. Metallurgical and Materials Engineering, [S. l.], p. 823–833, 2025. DOI: 10.63278/mme.vi.1649. Disponível em: https://metall-mater-eng.com/index.php/home/article/view/1649. Acesso em: 2 may. 2026.